Date
April 23-25, 2025
LOCATION
Mandalay Bay Convention Center Las Vegas, NV
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SEE YOU AT SARCON 2025!
Join us in Las Vegas, NV for the ISA Sign Expo and Signarama Convention – April 23-25, 2025!
Attendees are sure to gain insight and knowledge of trends in our industry while hearing from others in the Signarama family!
SARCON 2025 VENDORS
Sponsorships, Registration, Shipping, Announcements, Vendor Agenda.
** Important Update: Vendor sponsorship prices will increase after March 17th due to limited availability. To ensure your logo is included on the event signage, please submit it by March 20th, 2025. Secure your spot today!
Thank you to our sponsors!
Agenda
Wednesday
April 23, 2025
12:00pm-5:00pm
Signarama Registration
To complete your Signarama Registration, please visit the ISA Registration Desk to receive your ISA badge. Once you have your ISA badge, please proceed to the Signarama Registration area located at the South Seas Foyer West.
South Seas Foyer West
12:00pm-4:00pm
Vendor Networking
Explore the exclusive Signarama Vendor VIP Room in the main ballroom, designed for networking and collaboration. Connect further at the Vendor Tradeshow on the main ISA floor, featuring industry-leading partners and their latest innovations. SARCON is your opportunity to strengthen partnerships and drive mutual success. Don’t forget to scan the QR code at each vendor table to be entered to win amazing prizes!
South Seas Ballroom
4:00PM–6:00PM
Signarama “Boot Camps”
The Signarama “Boot Camps” will be hour-long sessions and will repeat, giving you the opportunity to attend 2 sessions during the 2-hour time block. Which two will you attend?
South Seas Ballroom
- Shop Full Circle Design from Sales to Install Removing Wrap
Join industry experts from Full Circle Design and Graphic Install Training, led by Jody Frego, for a session focused on graphic design strategies and installation techniques for various surfaces and environments. The program covers essential skills like working with templates, creating compelling designs, and achieving seamless installations to streamline workflows and boost profitability. Participants can engage in Q&A with Jody Frego during the session and throughout SARCON 2025 to address unique challenges and opportunities.
- AI Agents in Action: Automating Sales Growth – Hosted by RevScale
Join UB and the Revscale Team for an interactive session showcasing how AI agents can transform your business operations. Our boot camp demonstrates how these intelligent agents work as a unified team to handle outreach, follow-ups, and customer engagement across multiple channels—maintaining perfect context from first contact to lasting relationship. We’ll focus on practical demonstrations of our AI agents in action rather than hard selling, giving attendees a clear vision of what’s possible for their own businesses.
This boot camp will cover:
- How AI agents personalize prospect outreach at scale without human intervention.
- The seamless handoff system between different AI agents that ensures consistent customer experiences.
- Real examples of franchisees who have increased results while reducing workload.
- Simple steps to implement AI agents in your business without technical expertise.
- Marketing Best Practices – Hosted by Dean Kilton
Learn how to turn your website into a lead-generating machine. This session will cover key strategies, including SEO best practices and driving traffic through targeted marketing. Master SAR Connect and Gorilla Dash in this interactive session. Discover how these powerful tools can simplify operations, improve communication, and boost productivity across your shop.
7:00pm–9:00pm
Welcome Reception
Please join us as we kick-start SARCON 2025 with our Welcome Reception! Also, during this time, we will announce our Sign Award Winners!
House of Blues
9:00pm
Signarama Meet Up
After a jam-packed day, if you’re not quite ready to call it a night, the Signarama spot is the perfect place to unwind. Meet us here for a relaxed environment to recharge and enjoy the evening!
Rhythm & Riffs (Mandalay Bay Casino Floor)
Thursday
April 24, 2025
7:30am-5:00pm
Signarama Registration
To complete your Signarama Registration, please visit the ISA Registration Desk to receive your ISA badge. Once you have your ISA badge, please proceed to the Signarama Registration area located at the South Seas Foyer West.
South Seas Foyer West
7:30am-8:00am
SARCON Breakfast & Headshots
We’ll also have a photo station available from 7:30-8:00am for headshots – stop by to get yours!
South Seas Ballroom
8:00am-9:00am
SARCON General Session Opening with A.J. Titus
South Seas Ballroom
South Seas Ballroom
9:00AM-10:00AM
Sales:
- The AI Tsunami: Riding the Wave to Better Sales
Discover the game-changing impact of AI on sales and uncover practical ways to integrate this transformative technology into your business. Learn which services to prioritize and how AI can supercharge your growth in this must-attend session.
Presenter(s): Bill Farquharson, The Sales Vault
Recommended for: Newer & Emerging locations (5 years or less)
Attendees: Owners and Staff
- Sales Management for Dummies: It’s Not Supposed to be Easy
This panel discussion brings together Signarama owners, sales managers, and salespeople to share real-world insights into leading successful sales teams. Learn how to overcome challenges, motivate your team, and create a high-performing sales culture.
Presenter(s): Dee Burkhardt, Trevor Hauk & Monica Schneider, SAR Appleton & Fond du Lac., WI; Stephanie Cunningham & Becky Ridgeway, SAR Frisco, TX
Recommended for: Established locations (5+ Years)
Attendees: Owners and Staff
10:00AM–11:00AM
PRODUCTION & INSTALLATION
- Production & Installation Tips from a Mentor/Protégé Perspective:
Learn from a mentor-mentee duo as they share practical tips for production and installation. Gain valuable insights into how mentorship fosters growth, strengthens expertise, and drives business success.
Presenter(s): Matt Vaughn, SAR Columbia, SC & Shane Hayes, SAR Anderson, SC
Recommended for: Newer & Emerging locations (5 years or less)
Attendees: Owners and Staff
- Production & Installation: Networked for Excellence
Networked for Excellence: Learn from Signarama’s Best for Smarter Production & Installation Success. Running a high-performing sign shop requires more than just great equipment—it takes proven strategies, refined workflows, and expert insights. In this panel discussion, seasoned Signarama franchise owners JB Brown and Sami Qureshi share top production and installation tips and best practices for optimizing efficiencies on large projects. Learn how to leverage the expertise of fellow high-performing owners, tap into the Signarama network for shared resources, and implement field-tested techniques that drive quality and profitability.
Presenter(s): Jason “JB” Brown, SAR Louisville/Dixie, KY and Sami Qureshi, SAR Philadelphia
Recommended for: Established Locations (5+ Years)
Attendees: Owners and Staff
11:00AM–12:30PM
Signarama Canada Meeting
South Seas Ballroom
11:00am-12:30pm
SAR Vendor Networking
Exclusive vendor networking to connect, collaborate, and grow your business.
South Seas Ballroom
12:30pm-1:30pm
SARCON Vendor Sponsored Lunch & Awards
Annual & Monthly Star Awards
South Seas Ballroom
1:30pm-4:00pm
Vendor Networking
Explore the exclusive Signarama Vendor VIP Room in the main ballroom, designed for networking and collaboration. Connect further at the Vendor Tradeshow on the main ISA floor, featuring industry-leading partners and their latest innovations. SARCON is your opportunity to strengthen partnerships and drive mutual success. Don’t forget to scan your QR codes!
4:00pm-5:30pm
Signarama Marketing Fund Annual Meeting & A.J. Titus Announcements
South Seas Ballroom
6:30pm–7:30pm
Exclusive Mentor Mixer/ International Mixer
Flanker Kitchen & Sports Bar
8:00pm–10:00pm
Vendor Appreciation Bash
**Please sign the waiver to join this session. Click here!
**Theme Night: Dress as your favorite video game or character!
NOTE: Dinner on your own – only drinks provided.
Play Playground (Luxor)
10:00pm
Signarama Meetup
After a jam-packed day, if you’re not quite ready to call it a night, the SAR spot is the perfect place to unwind. Meet us here for a relaxed environment to recharge and enjoy the evening!
Rhythm & Riffs (Mandalay Bay Casino Floor)
Friday
April 25, 2025
7:30am-5:00pm
Signarama Registration
To complete your Signarama Registration, please visit the ISA Registration Desk to receive your ISA badge. Once you have your ISA badge, please proceed to the Signarama Registration area located at the South Seas Foyer West.
South Seas Foyer West
7:30am-8:00am
SARCON Breakfast & Headshots
We’ll also have a photo station available from 7:30-8:00am for headshots – stop by to get yours!
South Seas Ballroom
8:00am-9:00am
SARCON General Session Opening with Ray Titus
South Seas Ballroom
Breakout Sessions
South Seas Ballroom
9:00AM-11:00AM
Success in Every Role: Essential Skills For Sign Shop Professionals
This session is for Non-Owner, staff only.
Presenters:
- Dan Neilsen, General Manager (SAR Fond du Lac.)
- Christa Watson, Design Manager (SAR Louisville/DT, KY)
- Kyle Meadows, Sales Account Executive (SAR Ankeny, IA)
- Jennifer Ishmael, Manager (SAR North Dallas, TX)
- Chris Gunkle, Project Manager (SAR Chandler, AZ)
- Nate Lantz, Operations Manager (SAR Columbia, SC)
- Matt Godwin, COO/CFO (SAR Troy, MI)
Step into a dynamic learning experience tailored for non-owner employees in Signarama shops, including production specialists, designers, sales professionals, and installation experts. This engaging 2-hour session features a panel of seasoned franchise staff sharing actionable insights on key topics like:
- Navigating high-pressure deadlines with confidence.
- Delivering exceptional customer experiences unique to the sign industry.
- Effectively resolving workplace conflicts.
- Mastering time management in busy sign shops.
- Enhancing collaboration across diverse roles.
- Building a thriving career in the sign industry.
9:00AM-10:00AM
KNOW YOUR NUMBERS
- Financial Management for New Business Owners
Learn critical financial management skills from experienced owners. This session covers tracking costs, pricing strategies, and optimizing your business mix to build a strong financial foundation.
Presenter(s): Ted DeWitt, SAR Covina, CA, Alex Fong, SAR Redmond, WA
Recommended for: Newer & Emerging Locations (5 years or less)
Attendees: Owners Only
- Data-Driven Decisions: Leveraging Metrics to Solve Operational Challenges
Learn how to identify and track the most impactful lead and lag measures to improve the overall performance of your business. From revenue streams and profitability benchmarks, to quality and customer satisfaction measures; this session will reveal strategies to optimize your performance and achieve sustainable growth.
Presenter(s): Beth Powers, SAR Flint & Novi, MI
Recommended for: Established Locations (5+ Years)
Attendees: Owners Only
10:00AM–11:00AM
SHOP CULTURE
- Shop Culture for New/Emerging Shops
Tailored for new and emerging Signarama owners, this session emphasizes building a solid cultural foundation for sustained success. Discover strategies for attracting and retaining top talent, encouraging team collaboration, implementing cross-training programs, and defining clear career paths. Gain insights into fostering a positive, unified workplace culture through strong communication and leadership practices.
Presenter(s): Bob Williams, SAR Keller, TX
Recommended for: Newer & Emerging Locations (5 years or less)
Attendees: Owners Only
- Leading the Way: Building a Team that Works
This session is designed for established sign shops with 7+ employees, focusing on helping managers lead their teams effectively. Learn how to define roles, set clear expectations, and create processes that keep everyone on the same page. Discover practical ways to build a positive, performance-driven culture where team members feel appreciated and know exactly what’s expected of them.
Presenter(s): Anni & Kevin Glover & Staff, SAR Roswell, GA
Recommended for: Established Locations (5+ Years)
Attendees: Owners Only
11:00am-12:30pm
SAR Vendor Networking
Exclusive vendor networking to connect, collaborate, and grow your business.
South Seas Ballroom
12:30pm-1:30pm
SARCON Vendor Sponsored Lunch, Awards & Vendor Giveaway
Circle of Excellence.
South Seas Ballroom
1:30pm-1:45pm
SARCON Storm the Show
Please wear your Signarama pullover that you received at registration.
ISA Tradeshow Floor
3:00PM–5:00PM
Signarama Masters’ Academy – Mini Masters’ Sessions
“Open Mic” time with the Signarama Masters’ Academy Hosts. This is your opportunity to connect with Signarama Masters and gain actionable insights into best practices, business operations, and shop success. Sessions will run for 30 minutes, allowing you to join 3 different sessions. Seating will be limited, so plan ahead!
- Project Management – Kevin McCord
- ADA Signage – Blake Anderson
- 5 Steps to Process Efficiency – Ric Anderson
- Performance Culture – Bob Chapa
- Sales Mastery – Keith Watkins
- Vehicle Graphics – Bernard & Heather Kincaid
- Fabrication Experience – Dawn Bent & Mike Ziccardi
- Profit-Focused Sign Shop – Roger Robinson
South Seas Ballroom
5:00pm-5:30pm
SARCON Closing with A.J. Titus
South Seas Ballroom
7:00pm-10:00pm
Signarama Awards Gala
Join us for the Franchisee Awards Gala at SARCON 2025, where we’ll celebrate the incredible achievements and contributions of our Signarama franchisees. It’s a night to honor those who have gone above and beyond in building successful businesses, delivering exceptional service, and supporting the Signarama community. With a mix of recognition, celebration, and inspiration, this event promises to be a memorable occasion you won’t want to miss!
South Seas Ballroom
10:00pm
Signarama Meetup
After a jam-packed day, if you’re not quite ready to call it a night, the Signarama spot is the perfect place to unwind. Meet us here for a relaxed environment to recharge and enjoy the evening!
Rhythm & Riffs (Mandalay Bay Casino Floor)
10:00pm-12:00am
HOF Reception
Following the Franchisee Awards Gala, our current and newly inducted Hall of Fame franchisees are invited to join us for an exclusive Hall of Fame Reception, where we’ll gather to honor and celebrate the legendary franchisees who have made a lasting impact on the Signarama network.